AIN’T
SALES PROPOSALAIN’T
×SAMALABS
Building the conversation around a new kind of energy.
ONE CONVERSATION.
DISCOVERY → PURCHASE.
DISCOVERY → PURCHASE.
LABS
AIN’T
SALES PROPOSALAIN’T
×SAMALABS
Building the conversation around a new kind of energy.
ONE CONVERSATION.
DISCOVERY → PURCHASE.
DISCOVERY → PURCHASE.
AIN’T
THE OPPORTUNITYAIN’T A TYPICAL BEVERAGE STORY.
Turn the science into a story people get, remember & share.
A patented, plant-driven formula built around chronobiology—positioned to support sustained energy, focus and cognitive performance without the caffeine-first playbook.
PLANT-DRIVEN • PATENTED • PURPOSEFULUNFORCED ENERGY.BE UNCRASHABLE.ENERGY WITHOUT THE ENERGY DRINK PLAYBOOK.
Product language reflects AIN’T’s brand positioning; substantiation remains subject to brand-approved sources.
AIN’T
WHAT NEEDS TO CHANGEReach first
learning first.
The previous model separated social, content and performance—and put significant media behind creative before enough learning existed.
01LISTEN
02CREATE
03TEST
04AMPLIFY
05LEARN
06REPEAT
SPEND IS THE AMPLIFIER. INSIGHT IS THE ENGINE.
AIN’T
THE CONNECTED GROWTH ENGINEOne conversation.
Everywhere it matters.
01ORGANIC SOCIALQuestions + hooks
02COMMUNITY SIGNALSReactions + language
03CONTENT PRODUCTIONIdeas become assets
04META ADVERTISINGWinners get reach
05AMAZON / DTCInterest converts
06INSIGHTSResults feed content
↖ INSIGHTS FLOW BACK INTO THE NEXT CREATIVE BRIEF ↗
AIN’T
CONTENT STRATEGYFour lanes.
Infinite hooks.
LO-FIPRODUCTFOUNDERREACTIONEDUCATION
01
AIN’T ENERGY DRINKS
Category disruption. Challenger comparisons. The anti-playbook.
02
THE SCIENCE OF AIN’T
Chronobiology, botanicals and focus—made simple and entertaining.
03
AIN’T MOMENTS
Morning. Work. Fitness. Gaming. Travel. Social. The 3PM wall.
04
PROOF + PERSONALITY
Reactions, taste tests, founder POV, UGC and community questions.
AIN’T
ORGANIC SOCIAL + COMMUNITYThe comments are the brief.
Organic engagement and questions become research for future content and paid creative.
INSTAGRAM3× / WEEKPosts + Stories
TIKTOK3× / WEEKSocial-native video
YOUTUBESHORTSRepurposed video
FACEBOOKOPTIMIZEDMirrored content
LINKEDINAS NEEDEDPress + milestones
MONITOR. RESPOND. LEARN.Community management + engagementManyChat setup for Instagram DM automation*
*ManyChat software subscription is separate.
AIN’T
MONTHLY CONTENT PRODUCTION
½ DAYEVERY MONTH
THE SHOOT FOLLOWS THE SIGNAL.
Lo-fi when speed wins. HD when polish matters.
1PHOTO + VIDEO2EDITING + RESIZING3GRAPHICS + STATICS4SHORT-FORM VARIATIONS5PAID-SOCIAL ADAPTATIONS6ONGOING IDEATION
AIN’T
PAID MEDIA STRATEGYPRIMARY CHANNEL
META
STARTING MEDIA~$5K/ MONTH
Don’t spend because the budget exists. Scale when the signals earn it.
→ Campaign architecture + strategy→ Audience + testing strategy→ Ongoing optimization→ Ad copy + static creative→ Shoot-content adaptations→ Creative testing + iteration
META → AMAZON
Use Amazon Attribution where applicable to measure off-Amazon campaigns against detail-page views, add-to-carts and sales—not traffic alone.
OFFICIAL AMAZON ATTRIBUTION SOURCE ↗AIN’T
HOW WE MEASURE SUCCESSReporting that answers:
what did we learn?
01ATTENTION
REACH / VIDEO VIEWS / ENGAGEMENT / FOLLOWER GROWTH
02INTENT
CLICKS / CTR / DMS / COMMUNITY / AMAZON VISITS
03REVENUE
DTC SALES / ATTRIBUTED AMAZON SALES / CAC / ROAS
CONTENT PERFORMANCE MEDIA PERFORMANCE NEXT MONTH’S CHANGE
AIN’T
INVESTMENTOne team.
One conversation.
ORGANIC SOCIAL + CONTENT PRODUCTION$5,500/MO
META ADVERTISING MANAGEMENT$2,500/MO
TOTAL SAMA LABS MANAGEMENT$8,000/MO
RECOMMENDED MEDIA SPEND~$5,000/MOPaid directly to platform
EXCLUDES ADVERTISING SPEND + MANYCHAT SUBSCRIPTION
BUILD THE BRAND. LEARN FASTER. SPEND SMARTER. SCALE WHAT WORKS.